id you know that the Great Wall of China is not actually visible from space? At least not with the naked eye.
Also: bats are not blind, Viking helmets did not have horns, and toilet water in the Southern Hemisphere does NOT rotate in the other direction.
In this article, we will take 7 of the most common beliefs about digital marketing.
And then, as a replica of the MythBusters show, we will declare whether each of them is BUSTED (yes, this is a myth), PLAUSIBLE (there is some truth in it) or CONFIRMED (completely true).
Ready? Would be fun
Myth №1 about digital marketing: More traffic = more money
Want to get more sales? All you have to do is get more traffic to your website.
Is that correct?
Welllll… optional!
But not all traffic is efficient. In order for traffic to be valuable, it actually needs to be converted into leads and sales. Traffic is more than just a management number. This is a collection of living, breathing people with hopes, dreams, problems and fears. And to persuade these people to take action on your website, you need to advertise the value of your product or service loudly and often enough.
So what is the status of this myth? All other things being equal and if the traffic is high quality, then more traffic means more sales. But the truth is that not all traffic is equally valuable. So when designing your digital marketing strategy, you need to focus on the quality and quantity of traffic. And that brings us wonderfully to Myth №2…
Myth №2 about digital marketing: Your ads should appeal to as many people as possible.
This myth has a lot to do with Myth №1: More traffic = More money. The common thread between them is the idea that more = better. Many marketers will adopt this mindset when creating a new ad and will try to make that ad appealing to the widest possible audience. They suggest that more people mean more leads, which means more sales – right?
Welllll…
The problem with this approach is that when you try to please everyone, you end up being banal and not really liked by many. As a result, your ad will be widely missed and will be completely ignored.
You should not try to make your ad appealing to the largest possible audience. Instead, nail down your customers’ avatars, write an ad that appeals to specific groups of people, and watch your conversions grow sharply.
That said, we will declare Myth №2 BUSTED.
Myth №3 about digital marketing: Email is dead.
Every few years, someone or more will declare that “Email is dead.” More recently, the rise in Facebook Messenger ads has sparked criticism of emails and declining engagement. And this is true. Compared to Messenger ads, emails have a low frequency of open clicks. But that doesn’t mean the email is dead. The clickthrough rate may be low, but email still generates sales. It has been found that for every $ 1 spent on email marketing, $ 38 is generated in revenue. This is a very respectable return on investment. According to Campaign Monitor, email is 40 times more effective than Facebook or Twitter in generating new customers. People wouldn’t send hundreds of billions of emails a year if that didn’t work.
It is safe to say that we can call this myth officially BUSTED.
Myth №4 digital marketing: All you need is a great ad (or campaign, or landing page ()
Many believe that if they can put together the right combination of words and images, it will lead to a winning campaign. If only that were true, it would be very easy.
The problem is that the fact that becoming a customer is not a quick and one-time decision is ignored. Instead, there is a process in several steps that people go through, reaching the “customer” stage. Then you will understand why you can never build a business on just 1 great advertising campaign. Because no campaign is ever enough to get a person all the way. Instead, you’ll probably need to create several campaigns to do this. Maybe you have a campaign that generates awareness and commitment. Then, another campaign that makes these people subscribe and a third campaign that makes them convert. And so on….
I think the state of the duty is: BUSTED.
Myth №5 about digital marketing: Retargeting is complex.
Some people are repulsed by the abundance of ads that literally “follow” them on the Internet. Is it true what you think? According to data from Wishpond, the reaction of consumers to the retargeting of advertisements is more positive than negative.
Why do any serious online marketers LOVE RETARGETING?
Because it works. The fact is that retargeting is one of the most effective ways to bring people back to your site and turn more visitors into customers. In the same report, Wishpond reveals that almost half of search engine marketers consider redirection to be the only underused marketing channel: 46% of search engine marketers believe that redirection is the most used technology for online marketing.
Myth status: Busted. Completely destroyed.
Myth № 6 about digital marketing: Content is king.
You’ve probably heard this phrase before: “Content is king.” And if this is your first time, welcome! We’re glad you chose Digital Journey! But is content still king? Or should the crown be given to someone else?
Haters will point to the fact that the supply of online content is rapidly exceeding the demand. There are already many suitable answers to every question someone may enter on Google.
What you need to understand is that the real content marketing strategy involves much more than just blogging. Perfect content marketing is actually a complete funnel. That is, it helps to bring out your perspectives through evaluation and transformation. When done right, content is what trains your prospects for what you need to know to fully appreciate the value of your product or service. And frankly, there is no other way to provide this education; it must be delivered through content – whether it is a blog post, video, podcast, webinar, etc.
So when you look at it that way, the content starts to look pretty important. You can even call it absolutely necessary for any online company.
Myth status of this? CONFIRMATION. Content really is king.
Myth of Digital Marketing №7: Keywords are all about successful SEO.
Once upon a time, in the early days of search engines, SEO was extremely clear. All you had to do was choose a keyword and then continue to fill in your content as many times as needed to get to the first page of search results. And if you don’t want to look like you’re full of keywords, you can just use hidden text without any problem.
Today, believe it or not, this approach doesn’t really work (actually, we really hope you don’t believe it). And yet many marketers still refer to SEO as if it’s all about keywords. Don’t get us wrong keywords are still extremely important. But if you want to make money in SEO, you need to keep more in mind than the words that people type into Google. In particular, you need to consider the purpose behind the search. And make sure your page is focused on that goal.
Here’s what it is: Google is one of the largest companies in the world. And they want to keep it that way. So, as a result, they want to ensure that people have a good experience whenever they do a Google search. In other words, they want their search results to be found by the searcher. So if the searcher asks a question, your page should provide the answer. If the searcher is trying to decide between several products, your page should give a useful comparison. If the searcher is looking for a product, your page should suggest it.
The good news is that if you can make sure the page gives you what the search engine is looking for, then Google will see a low bounce rate when you go to your page – and reward you with better rankings.
Customs status: POSSIBLE. Keywords are still extremely important for SEO… but they are just a piece of the puzzle. There are many other things to consider (such as search intent).
What do these myths have in common?
Most of the myths in this article were BUSTED, which means they weren’t really real.
But in almost every myth we have discussed, there is at least some truth. And it’s worth understanding.
For example, take Myth №5. Retargeting is not scary if you do it right. But if people see your redirect ads 50 times a day for 6 months, that may start to change.
Or myth №1: More traffic is not necessarily equal to more sales. But higher quality traffic is almost always there.
Myth №3? Email is not dead in any way. But it is becoming increasingly uncompetitive every year, which is the real reason why the frequency of opening and clicking is declining.
If there is one thing we can say for sure about digital marketing, it is that the landscape is always changing. What was true last year could become a myth next year. So keep up with the latest in digital marketing by regularly visiting Digital Journey ????
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