ince its release in 2016, Instagram Stories has become more than just a popular sharing feature. Now it is also an effective marketing tool. The Snapchat-inspired feature offers a fun and free way to actively communicate with your followers and target audience.

More than 500 million people watch Instagram Stories every day! These are many potential customers who can engage with your business. Of course, your brand is not the only one on the market that strives for commitment, so it is important to stand out. Listed below are just a few tried and true strategies for raising brand awareness and increasing viewers’ engagement with Instagram stories.

Tell a story

Instagram Stories to increase engagement. You will be surprised at the difference a story makes when it comes to holding the attention of your audience. A bunch of random photos thrown together leaves the viewer feeling confused, which means they will most likely click quickly on the next account. Even a small amount of content allows the audience to “enter” your story and understand your idea as a whole.

Source: @ travelwithus.bg

Given that, we’ve found that using Instagram Stories is a great way to visualize your products or services. Advance planning and preparation are key.

Use Hashtags

Adding hashtags to your Instagram Stories is a super easy way to increase your reach and engagement. It allows the new audience to discover your content and start following you. If a hashtag is popular enough, users can actually search for it and view live stories. That’s why it’s so important to use words and phrases that you think may be best for your target customers.

Add stickers

One of the most effective ways to increase social engagement is by using stickers. You’ve probably seen them in a friend’s account, or maybe you’ve been used by another popular brand. Whether it’s playful emojis or a survey that gives answers, there are a number of different ways to make stickers engaging. Countdown stickers are great for creating anticipation around the launch of a product or event. Questionnaires and questionnaires are useful to learn more about your followers and their opinions.
Gif stickers allow you to be creative and let your followers know that you are not ordinary, but great.
Quiz stickers are a fun feature that allows users to participate with your stories and provides fun in addition to brand awareness.

Post captions to your videos

If you’ve ever listened to Instagram Stories while at work, you know how frustrating it can be when you want to watch video content in your account and it has no captions. This is one of the reasons why it’s so important as a brand to make sure you include captions for videos that can be viewed without audio.

More importantly, you don’t want to alienate members of your audience, which can be difficult. Consumers are much more likely to stay engaged when they can enjoy content from anywhere, regardless of their ability to sound.

Clipomatic is a video editing application available in the Apple Store that allows you to record captions using speech recognition.

Find peak engagements

Statistics on the engagement with the history from the Instagram section.
Knowing your audience is key to increasing social media engagement. This means diving deep into your analysis to find out when your followers are usually most engaged with you. Once you’ve nailed it, you can plan your stories around these peak engagement periods to ensure you maximize your audience’s attention with your best content.

Each Instagram business account is equipped with an Insights tab that allows you to access your own Instagram analytics.

These metrics include everything from demographic factors such as age range, gender and location to peak activity times, most popular publications, and more. They will be an invaluable part of your social strategy.

Promote your feed

Post to Instagram by mentioning “Focus on our Instagram stories” to help with engagement. Another way to send more people to Instagram Stories is through cross-promotion within your regular feed. This is especially useful if you already have a significant commitment to your posts and need to diversify your audience’s attention.

The popular social media planning platform. He later did a great job of organically targeting people to their Instagram Stories from their feed, as you can see from the post above.

Social media indicators

Resharing user content. Re-sharing content on Instagram Story increases engagement. Perhaps one of the best ways to fill your stories with engaging content is by re-sharing custom posts. This not only makes your followers feel part of your brand, but also creates valuable consumer trust.

According to the Business 2 Community, user-generated content is 50% more reliable than any other type of media. Therefore, why Instagram has such an extremely successful market for influence.

The swimming brand Fella Swim, for example, has created a whole series of “As Seen On”, which jointly marks consumer content with its own. .

Use the Drag Up feature

The last of these three Converse Instagram Stories has a “see more” or “slide up” option that will take you to more information. You’ve probably seen popular brand accounts use the Instagram Slide Up feature in their stories. This feature is only available for accounts with 10,000 or more followers, so if your brand hasn’t yet come across this tag, it’s a great goal to aim for.

The Move Up tool encourages followers to commit to a specific landing page on your website or inspires them to buy a new product. They can easily embrace your story and move to a new page without experiencing a complete disruption of their normal social activity.

For example, a Converse Instagram account does a great job of encouraging your followers to check out new collections.

Reply to direct messages

Later, media responding to Instagram DM will help increase engagement with the story. One of the biggest things any business needs to do is respond to direct audience messages. If you want people to deal with you, then it only makes sense to engage with them in return. Obviously, when you get to a certain point, it’s hard for you to react to everyone, but at least by making an effort you show your audience that you are an authentic and real brand.

If you get a lot of similar questions in your DM, it’s also helpful to post answers in your Instagram Stories. In this way, all your followers can feel as if they have been recognized.

Cooperation with other brands

Collaborating with new brands is another good way to get the audience’s attention.

Whether you have an influential person to take over your story for a day, or maybe host an Instagram video with another brand, there are endless ways to change your content while building meaningful relationships.

This type of project not only looks good on your brand, but also shows that you are able to expand the type of content you make.

Give your audience something to share

Bangs created an “Instagrammable” moment to help increase their commitment to history. Last but not least, it is important to remember that you want your audience to share the content you create.

Yes, it seems obvious, but sometimes it’s easy to lose sight of it when you think as a brand and not as a consumer. Always put yourself in the perspective of the audience.

What kind of content would you like to share as a follower? How can you create this content for your fans? Everyone loves a good time on Instagram, especially the influential ones, who are even more willing to take advantage of the photo option.

With these engagement strategies, you’ll be on your way to creating a killer social media presence and building a more active audience for your brand. Then it’s just a matter of continuing them through the Customer Journey to become customers.

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