Need help with your digital marketing efforts? Or maybe you just want proven, effective marketing tools, tactics and templates to implement in your business?

At the moment, Instagram is not even mainstream – it’s practically THE stream.

And as traders, we love data. We want to know what works and when it works. But even we were surprised.

Here are 10 Instagram stats that may surprise you.

1. Instagram has the highest engagement of all social media platforms

Instagram beats Facebook, Twitter and Snapchat.

Where consumers are willing to interact is exactly where they are willing: to learn about brands, to engage with brands, and even to buy products.

2. Instagram is not just for kids

Instagram users are distributed fairly evenly:

31% of people make over $ 75,000 a year
32% of people make $ 50,000 – $ 74,000 a year
32% of people make $ 30,000 – $ 49,000 a year

Instagram users not only surf, they have the opportunity to buy the products they are advertising.

3. 75% of consumers take action

What’s better than knowing that people with disposable income are on Instagram? The fact that three-quarters of them are present for action after watching an advertisement. Users interact with the brand – visit the website, view the Instagram profile of the brand and view the stories of the brand.

How to increase engagement with Story Instagram?

4. On average, the cost per click is lower on Instagram than Facebook

5. 60% of users learn about new products through Instagram

Instagram has become the new mall. Instead of going to the mall to look for new products, Instagram users have the app. to do the work for them. All they have to do is look at their favorite Instagram accounts and find exactly what they are looking for. 60% of Instagram users regularly learn about new brands and products.

6. 66% of business profile visits come from Instagram users who don’t follow them

Looking for more customers? Instagram is really starting to sound like your answer. Businesses are seeing an influx of user profile visits from users who no longer follow them. This means that your Instagram content strategy must be at the first level. If someone doesn’t follow you, how do you convince them that your business is worth following?

7. The growth of the followers of the brands increases from 6% to 8% per month.

Do you doubt that Instagram users want to follow business accounts. We assume that users want to follow their friends and watch their funny videos, but this is not the case at all. In fact, Instagram users want to follow business profiles. This means that while businesses provide them with content they want to see, consumers are happy to follow it.

8. Users under the age of 25 spend more than half an hour on Instagram every day

Is Instagram the new TV? We know that people love their Netflix and HBO series (R.I.P. Game of Thrones), but people also like to spend time on Instagram. Not only has opening the app become a serious habit for many people, but they are likely to spend more than half an hour on the app a day. This is 30 minutes of full and total advertising time.

9. Knowing that users spend a lot of time on the platform makes us ask the question: Do they want to be advertised? Well, obviously so. 60% of Generation Z teens prefer to see an ad on Instagram. This generation connects with popular people by watching them live their lives. They don’t want the Super Bowl ad to tell them what brand of SUV to buy. They want their favorite influencer to tell them. And where will he tell them that? On Instagram.

10. 30% of users bought a product they found on Instagram

And now, for the last statistic we deliberately kept for the last time, because – it’s wild. 30% of Instagram users have bought a product they learned about on the platform.

Do we need to say more?

While it is obvious that Instagram has taken over most of the world (with 1 billion users and counts), it is not so obvious that there is a lot of time spent on the platform and the funds are going from users to business.

Need help with your digital marketing efforts? Or maybe you just want proven, effective marketing tools, tactics and templates to implement in your business?

We at Digital Journey will help make your business a success.